Magento is an online store platform based on open source technology.
Magento is a content management platform for your online store that allows the user control over web site settings, plugins, display and functionality.
Using Magento to create an online store has the following benefits:
- SEO administration, for a better indexing in search engines
- personalized shopping cart
- flexible system of coupons and prices
- reporting and analysis system
- administration of the product catalog
- optimized for iPhone
- tracking orders
- product search, zoom images
- supports multiple languages and currency types
Optimizations and add-ons
You can add applications that extend the functions used by your Magento store.
memcached - a caching system that stores certain information in the memory table to speed up the access rate. Emptying this cache is only done completely, you have no control over certain sections.
Redis - is similar to memcached, it is a cache system in memory. It uses certain tags that allow you to clear the cache of a certain section. It is currently single-threaded which means it can process a single request for each Redis instance.
Varnish - is a web application for acceleration. Varnish keeps pages or parts of the page in memory and controls how they are displayed at the time of a display request.
Turpentine - is a Magento extension which used with Varnish can improve the performance of your online store.
Themes - Magento provides basic themes and if you want you can buy and use themes created by certain developers.
Magento has 2 editions:
Magento Community Edition - free, for certain features it is necessary to buy certain plugins or modules
Magento Enterprise Edition - offers all the functionalities and technical support from the developers
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